Frequently Asked Questions
Got Questions? We've Got Answers!
At StorageFacilityMarketing.com, we know that digital marketing for self-storage can feel overwhelming. That's why we've put together this comprehensive FAQ page to answer the most common questions about our services for storage facilities just like yours.
General Questions
Who is StorageFacilityMarketing.com?
We specialize in digital marketing solutions tailored for self-storage operators, owners, and managers. We offer services like SEO, PPC, web design, reputation management, and social media marketing to help storage facilities increase visibility, generate leads, and maximize revenue.
Why do we need digital marketing?
Self-storage is a competitive industry. With 90%+ of renters searching online, having a strong Google presence, website, and paid advertising strategy is critical for filling up units and increasing revenue.
How do you customize services?
We only work with self-storage facilities, so our strategies are built for your industry. We research local demand, competitor strategies, and customer search behavior to create a customized marketing plan that delivers results.
What if my facility is brand new?
If you're launching a new facility, we provide website design, Google Business Profile setup, SEO, and PPC campaigns to start generating leads before you even open your doors.
How do you measure success?
We track key metrics like:
-Website traffic & conversions
-Google ranking improvements
-Lead generation & unit reservations
-Ad ROI & cost per acquisition (CPA)
Website & SEO
Do I truly need a website?
Absolutely! A fast, mobile-friendly, SEO-optimized website increases your visibility and makes it easier for customers to find, compare, and rent units online.
What is SEO and how does it help me?
SEO (Search Engine Optimization) helps your facility rank higher on Google when people search for "self-storage near me." This increases organic traffic, leads, and bookings without relying solely on paid ads.
How long does it take to see results?
SEO is a long-term strategy. Most facilities see noticeable ranking improvements in 3-6 months, with major results in 6-12 months.
What's included in your SEO services?
Keyword research & optimization
On-page SEO (titles, meta descriptions, schema markup, etc.)
Local SEO (Google Business Profile optimization, citations, etc.)
Content marketing (blogs, landing pages, etc.)
Technical SEO (site speed, mobile-friendliness, security, etc.)
But you can request a demo to see our full list of deliverables month by month, which helps businesses understand exactly where their money is going to help them grow.
Do you provide GBP management?
Yes! We offer ongoing Google Business Profile (GBP) management, including review responses, ranking improvements, and insights tracking to keep your facility visible and competitive.
Pay-Per-Click Ads
What exactly is PPC again?
PPC (Pay-Per-Click) advertising places your facility at the top of Google when people search for storage units. You only pay when someone clicks, making it a cost-effective way to get instant leads.
This differs from SEO, which is long-term strategy that helps boosts rankings organically through web page content which is optimized for Google to recognize and categorize for future visitors.
What type of campaigns do you offer?
-Google Search Ads (show when people search for "storage near me")
-Google Display Ads (brand awareness ads on partner sites)
-YouTube Video Ads (promote your facility visually)
-Facebook & Instagram Ads (targeting local renters)
How much should I budget for ads?
PPC budgets vary based on location, facility size, and competition. Most self-storage facilities spend $300 - $5,000 per month for effective results.
What is the average ROI for PPC ads?
The average ROI (Return on Investment) for self-storage facilities using PPC advertising can vary based on location, competition, and campaign optimization. However, here’s a general benchmark based on industry data:
💰 Average ROI for Self-Storage PPC Advertising:
ROI Ratio: Typically 5:1 to 10:1 ($5 - $10 in revenue for every $1 spent on ads)
Cost per Click (CPC): $3 - $15 (varies by market)
Cost per Lead (CPL): $20 - $100 per qualified lead
Customer Lifetime Value (LTV): $1,500 - $3,000 per renter (based on avg. stay of 9-18 months at ~$150/month)
How do you track ad performance?
We track:
📊 Click-through rates (CTR)
📊 Conversion rates (leads & reservations)
📊 Cost per lead (CPL)
📊 Return on ad spend (ROAS)
Review Management
Why are Google Reviews so important?
🌟 88% of customers trust online reviews as much as personal recommendations. More positive reviews = more leads & higher rankings.
Just think about how you shop as a consumer. Would you have more trust in the electronics company that has over 50 reviews or the company with 2 reviews in the last 7 years?
What help can you offer with reviews?
We offer:
✅ Review solicitation campaigns (email & SMS)
✅ Reputation monitoring
✅ Review responses & damage control
How do you handle negative reviews?
We respond professionally & strategically, offering solutions and showing potential customers that you care about their experience.
How do reviews impact my success?
Online reviews are critical in the self-storage industry. 88% of customers trust reviews as much as personal recommendations. More 5-star reviews mean:
✅ Higher Google rankings (improves local SEO)
✅ Increased trust & credibility (more people choose your facility)
✅ Higher conversion rates (positive reviews drive more bookings)
So it's important to understand that a strong reputation directly impacts occupancy rates and revenue.
How can I get more 5-star reviews?
We help automate review generation through:
✅ SMS & email follow-ups after move-ins
✅ Google review request campaigns
✅ QR codes & direct links for easy reviews
✅ Responding to reviews (both positive & negative) to show engagement
Social Media Management
How does social media help us grow?
Social media builds brand awareness, trust, and engagement. Customers often check Facebook, Instagram, and Google Reviews before choosing a facility.
What platforms should we be using?
Facebook & Instagram (for brand awareness & engagement)
Google Business Profile (for SEO & local visibility)
YouTube (for facility tours & testimonials)
Can you manage social media for us?
Of course! We create and schedule engaging posts, ads, and customer interactions to keep your brand active.
Lead Generation
What strategy works best for new builds?
If you’re opening a new self-storage facility, start lead generation early with:
✅ Pre-launch Google Ads & social media campaigns to build awareness
✅ Local SEO & citations to establish a strong online presence
✅ Special promotions & incentives for early reservations
✅ Automated email & SMS campaigns to nurture leads
The goal is to fill up units before opening day so you start generating revenue ASAP!
How can I convert more site visitors?
Many storage facilities lose leads simply because they don’t respond fast enough. We offer lead-capturing tools that help you engage renters instantly without increasing ad spend:
✅ Webchat Widget – Converts website visitors into leads by answering their questions in real time.
✅ Missed Call Text-Back – If a customer calls and you miss it, they automatically receive a text so you never lose a potential renter.
✅ Automated Follow-Ups – Email & SMS sequences nurture leads who didn’t book right away, keeping you top of mind.
✅ Lead Tracking & CRM – Manage all leads in one place and follow up efficiently.
How can I reduce no-shows?
Even if you’re getting leads, not all of them will convert immediately. That’s where lead nurturing comes in:
✅ Automated Appointment Reminders – Reduce no-shows with SMS & email confirmations before scheduled move-ins or facility tours.
✅ Text & Email Follow-Ups – If a lead inquires but doesn’t book, an automated follow-up sequence reminds them to complete their reservation.
✅ One-Click Online Reservations – Make it easy for customers to secure a unit with a simple, mobile-friendly online booking system—reducing hesitation and last-minute cancellations.
✅ Personalized Last-Minute Incentives – Send a special offer or discount (e.g., “Reserve now and get your first month free!”) to leads who haven't completed their booking, giving them a reason to commit now.
Pricing & Services
Do you offer discounts?
Yes! We offer exclusive discounts for clients who sign up within the first two weeks of completing a consultation or demo with us. Additionally, we provide multi-location discounts for storage operators managing multiple facilities that sign up more than 3 facilities at the same time.
When will I be charged for service?
Our setup fee is invoiced immediately after signing a contract and must be paid before services begin. This covers the initial setup and ensures a smooth launch of your marketing strategy.
All monthly service fees are charged after service delivery, ensuring you receive full value before payment.
Do you require long-term contracts?
Nope! We offer flexible month-to-month options so you’re never locked in. We only require that you fill out and submit our cancel form at least 30 days in advance of your next payment so we may appropriately stop services.
Do you offer guarantees?
While we don’t offer “one-size-fits-all” guarantees, we are confident in our results-driven strategies. Our team tracks performance metrics like lead generation, Google rankings, and conversion rates to ensure measurable success through both weekly and monthly reporting.
Plus, we operate on a month-to-month basis with no long-term contracts—so stand by our results speaking for themselves every single month!
Getting Started With Us
How do I get started with your team?
Simply contact us for a free consultation, demo, or website analysis, and we’ll build a custom marketing strategy for your facility.
What are your launch time frames?
-Website builds: 1-3 weeks (depending on the # of pages and which lead capture and generation add-ons you choose)
-SEO campaigns: Start immediately within 5 days for existing websites
-PPC ads: 1-2 weeks
-Reputation Management & Review Campaigns: 1 week
-Social Media Management: 1-2 weeks
What is your fulfillment process?
✅ Contract Signed – Once you sign up, we kick things off immediately!
✅ Client Intake Forms Sent – You’ll receive forms to provide key details about your chosen services (website, SEO, PPC, social media, reputation management, etc.).
✅ Project Manager Call (Within 24 Hours) – After completing your intake form, we schedule a call with your dedicated project manager to confirm details and answer any questions.
✅ Fulfillment Teams Get to Work – Once all information is collected, our specialized teams begin execution, ensuring a strategic and timely launch. You will get a chance to review everything we complete before publishing to make sure it meets your expectations.
✅ Regular Updates & Reporting – You’ll receive ongoing updates, performance reports, and strategy adjustments to ensure your marketing delivers results. We will also schedule a 30 minute call with you every 3 months to manage campaign changes to maximize efficiency and growth.
What kinds of reports will I receive?
We believe in full transparency—you’ll receive detailed reports on a weekly and monthly basis for your digital marketing campaigns to track your marketing performance and ensure your investment is delivering results. We also offer real time reporting inside of your account, so you can check specific metrics and categories as often as you wish.
Still have a question that’s not listed here?
We’re happy to help!
Chat with us live using our webchat widget, give us a call, or send us a quick text ###-###-#### and our team is ready to provide expert guidance and help your facility grow. 🚀
Let’s Get You More Renters!
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